Financial incentive or price or service difference

A financial incentive or price or service difference is a program benefit or other offering, including payments to consumers, related to the collection, deletion, or sale of personal information. For example, a financial incentive or price or service difference would occur when a grocery store offers a loyalty program where consumers receive coupons and special discounts when they provide their phone number and when the loyalty program would no longer be available if a consumer were to ask to opt out of sales of personal information.