Termajargon: Policy Terms Defined

Retargeted Ads

Retargeted ads are advertisements that target users who have performed a particular action such as visiting your website or looked at your eCommerce store without purchasing anything. The purpose of retargeted ads is to capture the attention of individuals and entice them to perform a particular action (e.g. make a purchase) when that individual has expressed some interest in your offers in the past.

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