Social media pixels are snippets of code or tiny images that are placed on web pages or advertisements to determine how a website or application visitor interacts with advertisements on that website or application or on other websites or applications. Social media pixels are used to determine whether an individual has seen an advertisement, whether they clicked on that advertisement and what advertisements should be shown to them in the future.
Termajargon: Policy Terms Defined
Social Media Pixels
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Esq. CIPP/E and CIPM
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