Avoid privacy related fines and lawsuits.
Duct Tape Marketing and Termageddon have partnered up to help educate marketers and business owners on the importance of Privacy Policies.
Most business websites collect Personally Identifiable Information
When websites collect personally identifiable information (PII), privacy laws govern how that information is collected, used, and disclosed to others. PII can be defined as information that directly or indirectly relates to a specific person. Examples include the following:
- First and last names
- Phone numbers
- Payment information, such as credit card numbers
Most business websites collect PII in several different ways:
- Contact forms for general inquires
- Forms for subscribing to a newsletter
- Analytics tools such as Google Analytics
How to avoid privacy-related fines and lawsuits.
There are many more laws being introduced which will require Privacy Policies to be updated:
- California A2414;
- Hawaii SB418;
- Illinois SB2330;
- Illinois SB2263;
- Illinois HB5603;
- Massachusetts SD341/S120;
- Nebraska LB746;
- New York S5642;
- New York S224;
- New York S2293;
- New York S2323;
- New York A7736;
- New York A6351;
- New Jersey A2188;
- New Jersey A3255;
- New Jersey A1181;
- New Jersey SB1257;
- New Jersey A3283;
- New Hampshire HB1680;
- Pennsylvania H1049;
- Rhode Island S2430;
- South Carolina H4812;
- Vermont H899
Check out our state privacy law tracker!
Fines for failing to comply with privacy laws like CCPA start at $2,500 per infringement (aka per website visitor).
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