Avoid privacy related fines and lawsuits.

Duct Tape Marketing and Termageddon have partnered up to help educate marketers and business owners on the importance of Privacy Policies.

Most business websites have contact forms and for that reason, they are collecting the Personally Identifiable Information (PII) of its users.  On this page, we explain why business websites not only need a Privacy Policy, but also need a strategy to keep that policy up to date when the laws change. If you are looking for a Privacy Policy solution to avoid privacy fines and lawsuits, consider trying out Termageddon, the auto-updating Privacy Policy tool trusted by by tens of thousands of businesses and attorneys worldwide.

Most business websites collect Personally Identifiable Information

When websites collect personally identifiable information (PII), privacy laws govern how that information is collected, used, and disclosed to others. PII can be defined as information that directly or indirectly relates to a specific person. Examples include the following: 

  • First and last names 
  • Addresses 
  • Phone numbers 
  • Emails 
  • Payment information, such as credit card numbers 

Most business websites collect PII in several different ways: 

  • Contact forms for general inquires
  • Forms for subscribing to a newsletter
  • Analytics tools such as Google Analytics

If PII is collected via any of the above methods, your website may be required by law to contain a Privacy Policy. 

How to avoid privacy-related fines and lawsuits.

If your website has a contact form, you not only need to have a Privacy Policy, but you also need to have a strategy to keep it up to date as new privacy laws go into effect (or existing laws are amended).

Most business websites have a contact form, collecting the Personally Identifiable Information (PII) of its users. Multiple privacy laws are already in place that protect the PII of consumers and apply to businesses across state lines. On top of that, over 23 privacy laws have been proposed on a state by state basis. Websites that collect information from people across state lines not only need a Privacy Policy, but they also need a strategy to keep it up to date when the laws change.

Fines for failing to comply with privacy laws like CCPA start at $2,500 per infringement (aka per website visitor).


States such as New York are proposing privacy bills which will enable their citizens to sue businesses of any size and any location simply for having a contact form without a compliant Privacy Policy.

Why work with Termageddon

  1. Quick policy generation process. With Termageddon, you can generate a Privacy Policy and more, customized for your business website.
  2. Your policies update automatically when the laws change. What makes our tool special is that we monitor privacy laws for you and will automatically update your Privacy Policy when new laws go into effect or when existing privacy laws change. We notify you by email as well.
  3. Small annual fee. For $99/year, you receive an auto-updating Privacy Policy, Terms of Service, Disclaimer, and more.
  4. Trusted product. Termageddon is the longest running Privacy Policy Generator listed as a tech vendor by the largest privacy organization in the world, the International Association of Privacy Professionals (IAPP.org).
  5. Fantastic support. We are available via live chat, email, phone and video conference!

Use promo code DUCTTAPE at checkout for 30% off your first year purchase!

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