If there is anything that the California legislature loves, its their constituents. If you live in the U.S., you may have noticed a disclaimer on quite a few products that states “this product contains chemicals known by the State of California to cause cancer.” Thank you to California for ruining my popcorn maker. Delicious, cancer-causing popcorn aside, California recently passed a law that protects the privacy of its residents called the California Consumer Privacy Act (“CCPA”) and we can get behind that. So what is this new law and how does it affect your business?
When does the law come into effect?
CCPA comes into effect on January 1, 2020.
Who does the law apply to?
The law applies to for-profit entities that:
- Collect consumers’ personal information directly or through a third party, and
- Alone or jointly determine the purposes and means of the processing of the consumers’ personal information; and
- Do business in California; and
- Meet one of the following:
- Annual gross revenue in excess of $25,000,000;
- Alone or in combination, annually buys, receives for business commercial purposes, sells or shares for commercial purposes, the personal information of 50,000 or more consumers, households or devices; or
- Derives 50% or more of its annual revenue from selling the personal information of consumers.
What rights does CCPA give to consumers?
CCPA provides the following:
- The right of Californians to know what personal information is collected from them;
- The right of Californians to know whether their personal information is sold or disclosed and to whom;
- The right of Californians to say no to the sale of their personal information;
- The right of Californians to access their information; and
- The right of Californians to equal service and price, even if they exercise the rights above.
What is Termageddon doing to help me comply?