Which policy is the right policy?
As an agency, your clients may ask you which policies they actually need for their website. This page is intended to help you understand the general purposes for each policy so you can help your clients!
If your website links to third-party websites, it should have a terms & conditions policy.
Understanding Website Policies
Terms & Conditions
Terms & Conditions limit a company’s liability. If a user clicks a link to a 3rd party site that is hacked, and then that user gets hacked, a Terms & Conditions helps prevent that business from being sued.
Websites providing information that could be considered health advice or legal advice (law firms!), are also good reasons to have a Disclaimer. A lot of affiliate programs will require you to have a disclaimer, and consumers want to know when you’re getting paid for links you put on your website.
Three facts all professional web agencies know
1. Collecting PII
Any website you build that collects as little as an email address on a contact form is collecting ‘Personally Identifiable Information’ (PII).
2. Subject to Multiple Laws
States across America are proposing privacy laws to protect its citizens and their PII. Some states are proposing laws that will enable its citizens to sue businesses (of any size) located anywhere in the United States. On top of that, multiple countries have implemented their own strict privacy laws which can apply to businesses outside of those countries.
3. You Can Protect Your Agency